In order to measure the impact of any event, it is extremely important to measure the events’ relationship with its target audience. We help the clients assess this relationship between the event and its audience by tracking the audience behaviour on key metrics related to the event. We track which audiences are showing most interest in the event, whether they are likely to attend the event, and what is their behaviour after attending the event.
We utilize multiple services under our portfolio such as on-event audience measurement, crowd measurement algorithms, event social media activity, online traffic mentioning the event and proprietary tools for tracking the audience for corporate events, concerts, public events of the government, sports events and other mega events where audience tracking is extremely important.
FEATURES OF AUDIENCE TRACKING SERVICE BY TURNING STONES
- Audience tracking during the event
- Crowd measurement algorithms
- Tracking of social media activity
- Utilization of Facebook pixels
- Audience spending profile
- Tracking of sports events, concerts, corporate events, government events as well as private events